Liquidity Wines and Okanagan College have partnered once again to bring Wine Talks: an International Perspective on Wine Marketing to Penticton on Monday, June 26 from 6-9 p.m. at Okanagan College.
The spring event will feature a panel of five renowned experts who will discuss a variety of current and emerging issues related to wine marketing.
Leading the discussion will be Mark Davidson, Global Education Manager for Wine Australia. Davidson has more than 35 years of experience in the hospitality sector and is a former Sommelier of the Year at the Vancouver International Wine Festival. He is an instructor with the International Sommelier Guild and is currently studying the theory section to become a Master of Wine.
Joining him is founder of WineDrops, Karen Graham. WineDrops offers commentary on policy and business issues in the Canadian wine and liquor industry, along with analytical and strategic advisory work through KMG Strategy Consultng. Prior to working in the wine industry, Graham held several senior level policy positions with the Business Council of BC and the United States Consulate in Vancouver.
Rob McMillan, Executive Vice-President of the Wine Division of Silicon Valley Bank, joins the panel once again, having presented at the first Wine Talks in November. In his role, McMillan supports the growth of California’s wine industry with his client base and by sharing views on factors impacting the fine wine business.
Vancouver-based lawyers Mark Hicken of Vintage Law Group and Shea Coulson, who practises commercial, regulatory, and constitutional litigation, will provide updates and insight on the direct-to-consumer market and interprovincial trade barriers. Hicken is the founder and co-chair of Vancouver’s annual Wine and Liquor Law Conference.
Follow this link to order early bird tickets ($35): https://www.eventbrite.ca/e/wine-talks-2-tickets-34751556842
